The Executive Training & Development Group

INCREASING TRAVEL INDUSTRY SALES & DISTRIBUTION

The INCREASING TRAVEL INDUSTRY SALES & DISTRIBUTION COURSE has been developed for the hospitality industry to assist National Sales Directors, Sales Managers, Front desk, Reservations, and General Managers to understand this very specialized market. The attendees will learn:

How to Become a Specialist in Marketing and Selling to Travel Agents
The Role of the Travel Agent in the Customer Decision Process
How to Work GDS and other Distribution Channels and Technology to Your Advantage
Negotiating Net vs. Commissionable Rates
Detailing the Areas Available to Vendors for Successful Marketing to the Agency Community.
What Works and What Doesn't and Why?
How to Identify the Account Managers of the Major Travel Companies
Who Is Making the Decision (i.e. The Travel Manager, The Account Manager, The Agency)
The Importance of Knowing the Difference Between a BTC and an Inplant, an In-House Agent vs. an Outside Agent & How Differently You Sell to Each
What Are Your Roadblocks and How To Overcome Them
"Talk the Talk and Walk the Walk": Resources for Learning to Speak Their Language, and Understand Their Issues

This course has proven successful for the DoubleTree Hotel chain for the years that Pat Tedesco developed and implemented the course as the National Director of Travel Industry Sales. The reviews on this course are attached.

Please call The Executive Training Group, Inc. @ 215-230-8985 for additional information.